instructional design (n):
The process by which instruction is designed and improved through the analysis of learning needs, the promotion of carefully considered instructional methods, and systematic development of learning materials. Instructional designers often use technology and multimedia as tools to enhance instruction. Instructional designers use their broad knowledge of learning theories along with the expertice of content experts, usually instructors, to create exceptional learning experiences for students.
“Students do not learn much just sitting in classes listening to teachers, memorizing prepackaged assignments, and spitting out answers. They must talk about what they are learning, write reflectively about it, relate it to past experiences, and apply it to their daily lives. They must make what they learn part of themselves.”
Arthur W. Chickering and Stephen C. Ehrmann. 1987
“Give a person a six hundred page book on how to get out of a room with no doors and you’ll put them to sleep. Put a person in a room with no doors, have the walls gradually close in on them, give them the same book, and you have an engaging learning experience.”
Bernard Bull. 2009.
“The most important principle for designing lively eLearning is to see eLearning design not as information design but as designing an experience.”
Cathy Moore. 2012.